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The Personalization Revolution: How Google’s Learn Your Way Moves Beyond Engagement to Engineered Learning Efficacy
I. The Crisis of the Generic Textbook: Setting the Stage for Transformation The traditional textbook, for centuries the cornerstone of education, carries a fundamental limitation: it operates as a "one size fits all medium". While representing significant human effort in manual creation, this uniformity prevents the tailored variations and alternative perspectives necessary for truly effective learning. This limitation creates a pedagogical paradox: educational content is mea
Khaled Al-Kulaib
Oct 228 min read
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Apps Killed the Web, Now Ai Might Kill Apps
The Web, Then Apps The web once ruled how we interacted online. We opened browsers, searched, clicked, and scrolled. Then convenience...
Khaled Al-Kulaib
Oct 103 min read
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Radical Innovation, The Way I See It
Radical innovation is not a slogan. It is a discipline. If you want big outcomes, you have to treat them like a craft with rules, steps,...
Khaled Al-Kulaib
Sep 184 min read
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Neurodata, Ai, and the Right to Think: What the Industry Is Building and Why Cognitive Liberty Matters
A 2019 moment that predicted the future In 2019, IKEA ran a pop up that quietly foreshadowed the neurotech era. The He(art) Scanner...
Khaled Al-Kulaib
Sep 35 min read
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From SEO to AEO: The Quiet Revolution in How People Search (And How Brands Should Respond)
The Old World: SEO’s Era of Links and Rankings For decades, brands obsessed over Google, perfecting keywords, backlinks, metadata, and...
Khaled Al-Kulaib
Jul 253 min read
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Jony Ive, OpenAi & the $6.5 Billion Vision: When Design Meets Intelligence
The new duo is about to change the landscape of Ai Hardware In a move that has the tech and design world buzzing, OpenAi has reportedly...
Khaled Al-Kulaib
May 222 min read
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