Apps Killed the Web, Now Ai Might Kill Apps

Khaled Al-Kulaib
Oct 10
3 min read

The Web, Then Apps

The web once ruled how we interacted online. We opened browsers, searched, clicked, and scrolled. Then convenience changed everything. Mobile apps took over the open web. People did not want to search, they wanted to tap.From taxis to food, to shopping and streaming, apps became our main gateway to the digital world. The web became the background. Apps became the front door.Now something bigger is happening. The same way apps replaced websites, Ai agents are on the path to replace apps.

The Next Shift: Ai Comes for Apps

OpenAi’s latest moves show how fast this change is coming. Two technologies could redefine how we use software: Apps inside ChatGPT and Operator.They sound related, yet they do different and complementary things.

Apps inside ChatGPT bring apps into the Ai.
Operator sends the Ai out into the web.

Together, ChatGPT becomes both an app store and a browser.The result is simple. We will not open separate apps or sites. We will say what we want, and the Ai will make it happen.

Apps Inside ChatGPT

With the new Apps SDK, ChatGPT can host real apps inside conversations.You can already use Spotify, Expedia, Canva, Coursera, Booking.com, Zillow, and Figma directly inside ChatGPT. More are on the way, including DoorDash and Uber.

This is no longer only a chat. You chat and do real work in the same place.You can say:

“Spotify, make me a playlist for a dinner by the sea.”
“Expedia, book me a hotel in Lisbon next weekend.”
“Canva, design a social post with this quote.”
“Zillow, show me apartments under 2,000 dollars in San Diego.”

The Ai does not give you links. It performs actions. It understands your intent, talks to the app, and gets it done.The biggest change here is friction. Every app you use requires steps. Log in, choose a product, fill a form, confirm, check out. Now that entire process compresses into a single sentence.

Operator: The Ai That Works for You

Apps SDK brings apps into ChatGPT. Operator does the opposite. It sends ChatGPT out into the web to perform actions for you.Operator is an Ai agent that can browse, click, scroll, fill out forms, and place orders on your behalf, like a digital assistant with a mouse and keyboard.It can order groceries, fill out applications, buy concert tickets, or book hotels, all from a single instruction.If it needs sensitive data such as a payment or a login, it hands control back to you safely.So, Apps SDK integrates selected partners directly into ChatGPT. Operator gives ChatGPT the ability to interact with any website. Together they form a complete ecosystem, Ai inside apps and apps inside Ai.

From 8 Steps to 1 Command

Ordering pizza on DoorDash today takes at least five to eight steps. You open the app, log in, search, pick toppings, add to cart, check out, confirm payment, and track delivery.

With the ChatGPT integration, you can simply say:“Order me a pepperoni pizza from my favorite spot.”It happens. The Ai connects to DoorDash, uses your preferences, confirms delivery, and you are done.

One command instead of many taps.This is not only convenience. It is evolution.When interfaces disappear, intelligence becomes the interface.

Frictionless Search, Personal Results

Search is changing inside ChatGPT. Your Ai knows your context, what you like, what you have done before, and what matters to you. It does not give you ten results to choose from. It gives you the right one.

Expedia can find hotels that match your style, budget, and location without endless scrolling.
Spotify can create playlists that match your mood, not just your history.
Zillow can show homes that fit your price range, taste, and location habits.
Canva can produce layouts based on your content instead of sending you to templates.

Everything becomes more personal, faster, and easier because your Ai agent keeps learning you over time.

The Agent Era Begins

For twenty years, apps stood between us and what we wanted to do online. That middle layer is about to shrink, and it may even vanish.Apps killed the web because they made it easier to act.Ai will change apps because it makes it effortless to decide and to do.This shift is bigger than convenience. It collapses complexity into clarity.